Social Media 101 with Ben Keighley: Top 10 most common mistakes businesses make on social media

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Top 10 most common mistakes businesses make on social media


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Social Media expert Ben is the founder and Managing Director of Routes 4 Media, a leading London based social media management and strategy agency, as well as a Founding Director of recruitment tech company Socially Recruited.

What are the top 10 most common mistakes you see form businesses on social media?

  1. No strategy behind why they’re active on the channels that they are.
  2. Posting for the sake of posting, with no content plan tailored to their audience.
  3. Inconsistent posting.
  4. Not responding and engaging with their followers.
  5. Posting content that is too ‘salesy’. 
  6. Not testing a range of content types.
  7. Not learning from the data – data should inform most decisions.
  8. Posts are unprofessional and treated like a personal profile.
  9. A real lack of video content!
  10. Not experimenting with influencer marketing.

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About the Author

Benjamin Keighley
Social media expert Ben is the founder of social media management company Routes 4 Media. Follow Ben's column for the latest and greatest form the social media world.

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