Ikea gets suave
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IKEA has announced a new collaboration that you probably would never have seen coming.
First there was the Byredo fragrance collaboration, then the hotly anticipated Off-White collection (we are still waiting on a drop date) and now Ikea have partnered up with a Savile Row tailor for a limited-edition collection, rumoured to have room for future expansion.
IKEA are known for a few, very concrete things:
1. Flat-pack furniture that is notoriously not as straight forward to build as you might first think. (Raise your hand if it’s taken you hours to build a supposedly simple set of draws.)
2. A shopping experience akin to taking part in The Hunger Games, where dodging prams, carts, crowds, lost husbands, parents, children and grandparents can be as dangerous as dodging poisoned arrows.
3. Believing that you need everything in sight including multiple garden lanterns, BBQs and deck furniture despite not actually owning a garden.
4. The lure of processed Swedish food in what is essentially a warehouse, is some how magically marketed to us as a necessary and delisciouly welcome break to being lost in the bathroom mirror section for the past two hours.
5. Their 2017 boom in cool-status, thanks in most part to Balenciaga’s ode to the Frakta blue bag.
One thing they are not known for is tailoring.
High end luxury London based tailoring from Savile Row designer William Hunt to be precise.
The same designer and tailor used by the Sheikh of Oman.
To celebrate a new campaign centred around celebrating personality in interiors style, William Hunt has fashioned four limited-edition unisex suits out of classic IKEA prints, which match up flawlessly with the corresponding furniture collections.
For a chance to win these unique pieces, entrants must fill out a form on the IKEA website and if you’re not sure whether you are a spots or stipes kind of person, there is a personality test to determine your best style.
What on earth could be next, IKEA?
Image credits: Getty
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